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Since 1989, Kreson has supported beauty, personal care and wellbeing brands in the Swiss market, from first listing to lasting retail presence.
Kreson AG is an owner-managed Swiss distributor for beauty, personal care and wellbeing brands. Founded in 1989 and based in Lenzburg, we have built our portfolio across Swiss retail for nearly four decades. Under our distribution, brands such as Herôme, Henna Plus and Hairwonder have maintained a strong presence in the Swiss market for over twenty years.
Our strength lies in established access. Across drugstores, pharmacies, perfumeries and online channels, our retail relationships run deep, shaped by years of close collaboration and hands-on market experience. For brands entering Switzerland, this network creates a strong foundation for a successful launch, sustainable distribution and long-term growth.
Today, Kreson is led by a new generation of owners with a clear ambition: to grow the portfolio, introduce new brands and unlock new opportunities across Swiss retail. Our direction is ambitious, while our way of working remains personal, committed and close to every brand we represent.
We build and own brands ourselves. That changes how we work for every brand we carry.
We protect positioning, pricing and brand value with the same care we apply to our own portfolio.
From product development and packaging to launch and retail growth, we understand what a brand needs at each stage.
Our own brands have held shelf presence in Swiss retail for years. We know what sustains it.
From import to retail execution, everything is handled in-house from Lenzburg. Brand partners work with one contract, one point of contact and one integrated route to market.
Import & customs
Regulatory compliance
Warehousing & fulfillment
Key account management
Trade marketing
E-commerce & D2C
Partner with us to access local market expertise, retail relationships and operational distribution support.